I have been working for a magazine publishers for the past six months as a Junior Designer. A large portion of my tasks include generating adverts that fill the six different trade magazines that are distributed nationally. I frequently work with companies to make their advertisements in line with their brands specifications. Below is a selection of some of the adverts that I have created in my time here.
A self set project, to learn how to create motion graphics in adobe after effects.
The idea behind the branding project for DJ Holland involves using the symbols of record, pause and play; which are all symbols that synonymous with being a DJ.
River Oak Free Font
I've been meaning to try my hand at creating a font for a while now. My intentions during the design process were to try and imagine what Futura Bold might look like, if the typeface had been carved into wood.
I hope you enjoy my work, and I would love to see examples of the free font in action if you end up using it. To let me know, get in touch with me over here. Thanks!
This is my response to the D&AD Purdey's brief. For the new packaging I wanted embrace more of the 'Elixir Vitae' element of the product. By emphasizing this the product has its new look with geometric shapes, that where inspired by trying to created a digital version of the philosophers stone - which is often paired with the Elixir Vitae. Rejuvenate Is heavily inspired by the idea of the stone, and Natural Energy being inspired from the sun.
Elixir Vitae is believed to make the drinker live forever, and while we here at Purdey’s can’t quite promise you eternal life, we believe we have managed to bottle the next best thing. Made with green and white tea, fruit juice and herbs, naturally high in anti-oxidants and vitamins, Purdey's Natural Energy will leave you feeling just as youthful and refreshed as the elixir of life itself.
Amsterdam International Fashion Week
This project for the Amsterdam International Fashion Week, worked around the idea of surrealism. The fashion XX lights which are Mexx's famous mark, would slowly flash building tension till the lights fully illuminate and present the information for the event.
This project included Art direction, photography and Animation
Lili Autumn's new logo is carefully made up of the photographer's initials. The letters are positioned offset from each other to create a more interesting shape, utilising negative space to create balance. With the Apex of the A being aligned with the foot of the L, and the stem of the L being slanted at the opposite angle to the A stem, the two letters form a partial but yet recognisable uppercase A.
By using a modern serif font, similar to popular fashion publications such as Vogue, Elle, or Bazaar, the logo has strong visual connections to fashion, style, and the related industries. Although fashion magazines seem to favour a more thick and thin style of typeface, the apex and feet of the logo mark have been made thicker so that it will stand out more when placed over the top of a photograph, as Lili may intend.
Look Book S/S15
For the new Mexx Look Book Spring Summer 15, I worked as a photography assistant working closely with a photographer and the art director in producing high quality imagery to used across print and online content and set the brands image. Within this role I where involved in the image selection process, setting and postioning lights, and assist in styling.
Let Me Fix This
Let Me Fix This Is a new graphic design agency currently based in Amsterdam. The team at Let Me Fix This plan on proactively replacing design that could be improved with their own designs within the city. As a company they plan to show that good design is available to brands and businesses that might not previously have considered a design agency.
For the Party season around christmas, Mexx decided to generate tutorials on how to make nice cocktails for christmas parties. These videos where to to run coinside with a photoshoot of partywear straight from the office.
This project included Photography, Video and Art Direction.
After discovering an old family photo album dating in the 1800's, I found the idea of the memory of the people in the photographs has been distorted over the years, with stories being retold and retold again. This made me think that these memory of these people have become glitched. By digitizing the album, the photo's may stay intact but the memory's may still be glitched. So I deiced to make a second version of the album with the photographs glitched inside.
Make Up Tutorials
During the halloween period at Mexx, I worked with stylists and photographers to produce 4 halloween video make up tutorials for the online blog. This event involved filming editing and assisting in the photography.